Our Mission

Making motorcyclists safer & more confident, improving visibility and the ride, saving lives.

Third eye design was founded on the belief that we can use technology to make the world a better, safer place.

We are starting one motorcycle at a time.

Third Eye Design, Inc. designs, manufactures and markets a wireless helmet brake and turn signal light centered on a patented, groundbreaking Radio Frequency (RF) communication protocol. Headquartered in Pittsford, NY, the company has launched its first product, a sophisticated wireless, helmet-mounted brake, and signal light. This exclusive technology allows almost all helmet battery power to be used for LED illumination instead of RF communication with the motorcycle. Our innovative technology provides for a feature-rich unit that is free from user intervention.

Third Eye Design believes in supporting US manufacturing and US jobs.  That is why inView is proudly made in the USA for our North American Markets.

Third Eye Design was founded on the belief that we can make the world a better, safer place. We’re starting one motorcycle at a time.

David Werner David Werner
David Werner, PMP


Mr. Werner incorporated Third Eye Design, Inc in 2009 and is the inventor and patent holder of inView, the wireless, helmet-mounted brake and turn signal light. Werner has been working full time to bring inView to market since January 2018. Mr. Werner has earned the professional designations of Project Management Professional (PMP), Certified Financial Planner, Certified Health Consultant, Certified Life Underwriter, and PADI Master Diver.

Prior to his involvement in financial planning and venture capital, Mr. Werner was a Senior Delivery Manager for a global information technology consulting, services and outsourcing company. He has also held the roles of Director of Professional Services for a national IT services company and Senior Infrastructure Manager for EDS supporting the Xerox Account. Mr. Werner has also provided business process improvement and profit improvement consulting to companies across NYS.

Rupa Shanmugam Rupa Shanmugame
Rupa Shanmugam

President TED-SEA

Ms. Shanmugam is responsible for global expansion throughout South East Asia. She is the President & CEO of SoPark Corporation, Western New York’s largest electronics manufacturing service (EMS) provider. An Electrical Engineer, she has over 30 years of electronics manufacturing experience in the areas of Engineering, Quality and Operations at Harman International, Wabash Technologies, Western Digital, Carsem Semiconductor and Thomson Consumer Electronics. Ms. Shanmugam currently serves on the Board of Directors for United Way of Erie County, New York, as well as their Women’s Leadership Council Advisory Board and is also a board member of Buffalo-Niagara Partnership.

Ann Blake Ann Blake
Ann Blake, CPA

Interim Chief Financial Officer

Ms. Blake is a Certified Public Accountant that also holds a Chartered Global Management Accountant designation and brings over twenty years of experience driving organizational growth, leading process improvement initiatives, and transforming financial operations. She is bringing her expertise to Third Eye Design as Interim CFO and Marketing Liaison.

Robert Nelk Robert Nelk
Robert Nelk

Operations Manager

Robert Nelk, Operations Manager, has been working full time for Third Eye Design since January 2018. Responsible for day-to-day operations, Mr. Nelk brings over two decades of customer service, operational efficiency, team leadership, and implementation skills to his position.

Sandra Werner Sandra Werner
Sandra Werner, CTAL, CSTE

Quality Assurance Manager

Ms. Werner is a Quality Engineering and Management professional with 28 years of experience covering all aspects of team management, product development and quality, including program management, development, testing, delivery, and process improvement (manufacturing and software development). She holds the highest level of certification available from the International Software Testing Qualifications Board (ISTQB) and is a Certified Software Test Engineer (CSTE).

Her experience spans several industries. Ms. Werner has managed large teams across multiple international locations. She has designed and implemented QA processes and best practices, ensuring reduced business risk balanced with a quality product and positive customer experience.

Wireless Brake Light and Turn Signal

Increase your own visibility! What are you waiting for? Get your own inView today!

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