In 2009, David Werner founded Third Eye Design with the intention of making the world a better, safer place. Headquartered in Pittsford, NY, the company soon launched its first product, a sophisticated wireless, helmet-mounted brake, and signal light called InView. inView is centered on a patented, groundbreaking Radio Frequency (RF) communication protocol, which allows almost all helmet battery power to be used for LED illumination instead of RF communication with the motorcycle. The innovative technology provides for a feature-rich unit that is free from user intervention.