Third Eye Design had a booth this year at Americade – on of the largest rallies on the east coast. Our mission was just to inform attendees about our wireless brake and signal light, inform them of fundraising progress (we are almost there!) and ask them to get on a mailing list to reserve a unit. We operated the booth from Tuesday through Saturday, 9am – 6pm every day.


Before the Expo opened:

“To say we were successful would be a considerable understatement.”

To say we were successful would be a considerable understatement. From the moment the expo opened, each day, the booth was packed! Rain or shine, our booth was crowded. Each of us engaged multiple people simultaneously all day long, and attendees often spilled past our space as they waited to hear more about the product. At times, the crowd around our booth took up so much space, an Americade organizer had to stop by with a friendly request to manage traffic around our booth. I lost count of the number of pats on the shoulder, the “Thanks for doing this!” and “I want one…now!” statements.

While some attendees were reluctant to provide personal contact information, we still succeeded in collecting a name from an individual interested in purchasing our product, at an average of every three minutes through the course of the entire show. Many of those who did not sign up stated “I will be watching you and will purchase when it becomes available”.

Stay tuned as we complete our fundraising, prepare for manufacturing and change motorcycle safety forever!