The helmet light you see in the campaign is a prototype unit we piloted in the US. We were more concerned with the electronics during the pilot, since we knew we could make it smaller in its final form. The final unit will have an injection molded lens that will light red for brake and yellow for directional. It will be approximately half the height you see in the pilot units (see conceptual illustration in the campaign story). Our pilot participants were happy with the footprint, just not the height so the final version will have a lower profile. We had no issues or complaints about weight or wind noise – pilot participants didn’t know it was on their helmet.